![]() I don't think Apple sees Nike as competitive. ![]() That relationship has been fruitful, helping Nike enter the wearable market as early as 2006 - with the Nike+iPod shoe-sensor package - with a strong brand partner.Ī partnership, say analysts, would be a no-brainer. Apple CEO Tim Cook, who was seen wearing a FuelBand at the company's launch of the iPad Mini in October 2012, sits on Nike's board, and has for the last nine years. Essentially, it will be a incubator for FuelBand successors, as long as they plug in to Nike+, for which Nike is publicly releasing an API this fall.Īs Nike redirects its wearable efforts toward software, it's avoiding the competition from a bevy of new devices that will further crowd the market, namely the Apple "iWatch" and devices running Google's recently unveiled Android Wear operating system, designed exclusively for watches and other wrist-oriented wearables.Īs Apple gets involved, Nike has a potential partner.
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